For the department of the major Marketing & Management of Fontys Hogeschool in Eindhoven I was asked to provide a large visual on a thirteen meter wide wall. Central in this were the specific values of the course. The students were asked to provide input for this. Based on that, I created a brainstorm-like illustration of doodles, words, figures and icons.
Subsequently, I took individual elements from this wall illustration and blew them up into life-size shapes which I used on other walls in the department.
By combining a warm grey background with black and white contracts, a beautiful unity was created due to which the images don’t dominate the area.
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‘Claartje ten Have recommended Leonie and that is why we chose her. I doubted that choice for a second, because I saw the images on her website and they were not in line with what I wanted. Claartje assured me not to worry about this and to engage in conversation with Leonie. The first conversation was enlightening, but the images with the first session made the difference.
We could detail the wishes of the customer much better than I had anticipated. This is partly because Leonie adopted the idea brilliantly and was very flexible and contributed ideas. I will most certainly recommend Leonie to others. The images of FHMM are effective, as you can see.’
Maarten Sars • project leader at Fontys Hogeschool service Housing and Facilities
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Photos by Studio Moj (overview pictures) and Leonie Verbrugge (detailed pictures)