Einstein
Since October 2010 I've made graphic designs for different clients by the name of ‘Keper ontwerp’ (Keper design). I had a lot of fun designing logos, identities, books and posters. But over the years I've discovered that what I enjoy doing most is designing books and making illustrations.
illustration, illustrator, illustrate, book, book designer, book design, collage, handwritten, handletterer, penandink, pencil, sketchbook, sketch, typography, illustratie, illustreren, boek, boekontwerper, boekontwerp, handgeschreven, peneninkt, potlood, schetsboek, schets, typografie, Den Bosch, ’s-Hertogenbosch, focus change
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If you do what you always did, you will get what you always got. — Einstein
I recently read this line in a blog: ‘If you do what you always did, you will get what you always got’. It is a quote by Einstein. I am not a quote kind of person, but this one touched me. Probably because it describes exactly the change I am going through.
Since October 2010 I’ve made graphic designs for different clients by the name of ‘Keper ontwerp’ (Keper design). I had a lot of fun designing logos, identities, books and posters. But over the years I’ve discovered that what I enjoy doing most is designing books and making illustrations. A good example is the book ‘Kleine Wolk’ (Little Cloud) that was published January 2014. A great children’s book which I designed and illustrated.
It’s become more clear to me that I want to follow my passion in illustrating and book design. And if I keep on doing my work as I did, I will get work as I always got. Do I want to follow my passion? Then something has to change. Now, at this very moment.
The name ‘Keper ontwerp’ fits a graphic enterprise that makes different designs for various clients. It is a name that shows how I have been working; with concentration and eye for detail. (the word ‘keper’ comes from a Dutch saying which means as much as ‘looking at something very closely’).
Illustration is a personal translation of the story that I want to tell
Now that I am going to change my focus, this name doesn’t fit me anymore. Illustration is a more personal translation of the story that I want to tell. Illustrating and book design which I do coming from my heart. This asks for a more personal name. And what name is more personal than my own? That’s why I choose to use Leonie Verbrugge ‘illustrator & book designer’. This name change will take effect on April 1st (and no, it’s not a joke :)).
The English addition ‘illustrator & book designer’ shows my ambition. I hope to work for international clients and opportunities that will cross borders.
What is your passion? And did you choose to follow it? I would like to read about your experiences, so feel free to leave a comment. Thank you!
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