Back to school?
Oh, how I would love to be back in the classroom if it would be in one of the beautiful sections of the Fontys University of Applied Sciences (Fontys Hogeschool) in Eindhoven.
Such beautiful areas have been created there based on a well-considered interior design (by Studio Moj). It is nothing like when I was studying at the art academy (ouch, this makes me sound really old ;))! There, we applied our own color and momentum to the interior with its white walls, by means of our own drawings and designs. Only to paint them all white again at the end of each academic year!
Now, I was allowed to do the same at the department of the discipline Marketing & Management of Fontys. They asked me to make a large visual on a 13-meter wide wall, showing the specific values of the program. The students were asked to provide input. Based on that, I created a brainstorm-like illustration of doodles, words, figures and icons related to the program.
Subsequently I decided to blow up elements from this wall illustration into giant shapes which I used on other walls in the department. By using a light, warm-grey background and the black-white contrast, beautiful unity is created between the walls, due to which the images don’t dominate the area.
An entirely different method to convey that what you stand for, as a student, but also as a program. And the good part, this doesn’t have to be taken down or painted over at the end of the academic year.